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Our Story: Plain & Simple

The Plain Shop is a minimalist lifestyle brand with a focus on simplicity, quality and inclusivity. After such a chaotic and complex year, we wanted to create something simple, and through it's simplicity, build a community that everyone can be a part of!

"It is what it is" is a mantra that has helped countless people worldwide deal with the day to day stresses of life, and is the core ethos of our concept.

The Plain Team is comprised of Ayo (Creative Director) and Ali (Product Lead)  and we are committed to actualising the true potential of this concept by showing the world that there is inherent value in simplicity.




The Plain Team

Instagram: @ayoldn l @aliad3n

Twitter: @aliad3n l @_ayoldn